The Tender Machine — Tool for Ghost Brands & Mecafantasma

Summary

Conceived as an archaic CNC, visible and deliberately fragile, The Tender Machine turns its own vulnerability into an aesthetic of production. Fed by the continuous streams of technological news, it performs two functions through the series Ghost Brands and Mecafantasma. With Ghost Brands, it drafts speculative identities for brands yet to come, born at the intersection of innovation, the attention economy, and human intimacy. With Mecafantasma, it generates machinic-sensual silhouettes, as though the machine, while observing our technical and affective narratives, were attempting to approach the unstable forms of desire. Between monitoring, fiction, and automated drawing, the work stages a technique that does not seek perfection, but rather a troubling form of proximity to the human.

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